Fitness Marketing, Why is it so Important?
The Physical Training Company has been in the fitness industry for several years now. Our team of personal trainers and our founders are all highly qualified and distinguished respected members of the fitness training community. Most of us have more than 10 years of experience working in this industry and one of the big things that we understand is the importance of marketing in fitness. There are a lot of articles out there that can help you with fitness marketing, like this one on Wordstream with 9 tips on fitness marketing, and there are a lot of things to consider when you are thinking about this. There are quite a lot of areas in fitness marketing such as:
- Digital Marketing
- Email Marketing
- Marketing Strategies
- Search Engine marketing
- Targeting marketing
- Facebook ads
- Marketing services
- Lead Generation
- Content Marketing
- Social Media
- Gym Marketing
- Web Design
Fitness Marketing when starting out
Probably one of the most important things to grasp about all of the above and fitness marketing in general is the concept of a funnel-based marketing system. If you think of it as a funnel that turns traffic into leads, starting off with low buy-in from prospective clients (eg. an invitation to a free group exercise class) and ending with high-buy in (like a paid service).
Why working with a Fitness Marketing Agency could be the answer?
We work with 10 Forward, who are specialists when it comes to fitness. Calling them a fitness marketing agency wouldn't be stretching the truth. They have managed activations and launches of some of the best known gyms in Dubai. An agency like them can help you with the creation of landing pages, microsite design and content creation and content marketing. The reason why all of this is so important and worth paying for is that it helps drive lead generation. If you are busy running your businesses and managing your own clients, it really helps to have a professional team that are there to leverage and maximize the opportunities that are available in the digital realm. Having an awesome video or photo for your ads on any platform helps, so does making sure that it is targeted at the right demographic. Having a robust data collection strategy that enables you to understand what kind of demographic segments are making you the most money and even what areas to focus on.
Key Fitness Marketing Takeaways
- It is always easier to sell someone something for FREE.
If you have confidence in the quality of your service and your ability, then all you really need is to spend time with a potential client and have a high degree of confidence of converting them to a paying client. Naturally the conversion rate will depend on your price point, quality of service, facilities and other aspects like flexibility. The model that works the best is to have some kind of group based exercise class once a week that people can come to for free, and look to convert a small percentage of attendees into paying clients. You can also use this as a venue to collect content for video testimonials from participants to add to your landing pages and social media presence.
- Use Email Marketing
Whether you have 10 clients or 100, use automated email journeys on platforms like Campaign Monitor to help manage your clients expectations. Using an automated response for leads that have come through your landing pages can help to make that first phone call so much easier. Imagine starting a lead call with 'did you get my email?' vs 'Hi my name is xyz'. It starts the conversation quicker and lets you smoothly segway into your pitch. Can't think of content for the email? Start with the 3 most frequently asked questions your clients asked you when they first started, eg. What should I wear? Should I avoid eating beforehand? I have an injury, can I still do this?
- Use Facebook/Google Remarketing
Having a Facebook Pixel installed on your site and Google analytics is essential. This will allow you to set up marketing campaigns specifically to the people who have already visited your site, you can add further filters such as the top 10% visitors by visit duration length to get the highest quality traffic and make them an offer YOU would NOT refuse.
